The countdown is on — Britain’s Got Talent is gearing up for its massive 20th anniversary series in 2027. This milestone edition promises fireworks, emotional stories, and career-changing opportunities for performers of every kind.
Whether you’re a hidden gem in your local town or part of a high-energy group act, Series 20 could be your breakthrough. Applications opened earlier this year and close soon, so here’s your ultimate, up-to-date guide covering deadlines, every application method, eligibility, the full audition journey, judges, prizes, and expert advice to maximise your chances.
BGT 2027 Key Dates You Need to Know
Deadline Alert: All applications must be submitted by Friday 16 October 2026 (23:59).
Producer auditions and callbacks will follow throughout late 2026, with the televised series expected to air in early-to-mid 2027 on ITV1 and ITVX.
Quick Overview Timeline:
- Submit application
- Producer review & possible callback
- Audition in front of judges
- Live semi-finals
- Grand final
Step-by-Step: How to Apply for Britain’s Got Talent Series 20
There are four straightforward ways to get your foot in the door:
1. Official Online Application
Visit the dedicated BGT application portal through ITV’s official site. Create an account, complete the form, and upload your performance video. This is the most comprehensive route and gives producers plenty of information about you right away.
2. WhatsApp Video Submission
The fastest option for many: Send your audition clip to 07387 361518.
Keep it under 5 minutes, introduce yourself with your name and location at the beginning, and make sure the quality is clear. This method has launched many successful acts in recent years.
3. In-Person Producer Auditions
Select the in-person option on the application site to express interest in attending an open call. Locations are allocated based on demand and will be shared with shortlisted applicants.
4. Nominate a Star
Spotted someone talented? Use the official nomination form to put them forward — it’s a brilliant way to help others shine.
After submission, expect a waiting period of several weeks to a few months while the team reviews entries. Only the strongest acts move forward.
Who Can Apply? BGT 2027 Eligibility Rules
- Age range: Completely open — children, teens, adults and seniors are all welcome. Anyone under 18 needs a parent or guardian present at auditions.
- Background: No need to be UK-based. International talent has succeeded on the show before.
- Exclusions: Current employees of ITV or Fremantle and their immediate families cannot apply.
- Act types: Solo performers, duos, groups, choirs, variety acts — literally anything goes. You don’t need formal training or a specific “type” of talent.
Inside the BGT Audition Process: What Really Happens
Most applicants start with a video or producer screening. If you impress, you’ll be invited to a live audition.
On the day, you typically get around three minutes to perform. Judges then vote with their buzzers. A majority “yes” sends you through.
The Golden Buzzer remains one of the most exciting elements — each judge has one chance to fast-track an act straight to the live shows, creating unforgettable TV moments.
Successful acts then face Deliberation Day, where final choices for the semi-finals are made. From there, it’s public voting that decides who reaches the grand final.
Meet the 2027 Line-Up & What You Could Win
Judges: Simon Cowell, Amanda Holden, Alesha Dixon, and KSI are expected to return for this landmark series.
Hosts: Ant & Dec will once again bring their signature energy to the stage.
The Prize Package:
- £250,000 cash prize
- Prestigious spot at the Royal Variety Performance
Note that the win doesn’t automatically come with a management deal or recording contract — those opportunities often arise naturally after the exposure.
Bonus for 2027: Special anniversary events and a BGT live tour at Butlin’s resorts are in the works.
Pro Tips to Boost Your Chances of Success
- Be memorable, not just talented — Producers look for acts with a strong backstory, unique twist, or genuine emotional impact.
- Video quality matters — Film in a well-lit space, use good audio, and treat your WhatsApp submission like a real performance.
- For groups: Ensure every member is visible and contributes on camera.
- Avoid common pitfalls: Overdone songs, messy presentations, or lack of personality can lead to early rejection.
- Simon’s style: He often responds well to bold, original concepts and acts that show real heart and surprise value.
Prepare as if you’re already on the televised stage — confidence and clarity go a long way.
